• Guest Post: How to Create Powerful Brands and Boost Leasing for Multifamily Properties

    By Jamie Matusek and Christy McFerren, Catalyst Branding. The term alone evokes a myriad of thoughts, definitions and even feelings. Many people see branding as a logo, a color palette and maybe a few iconic photos rolled out into marketing materials that should sell their product or service. These are all pieces

    National 09 November 2015 16:11
  • Integrated Branding

    By Yolanda Cole, AIA, IIDA, LEED AP, Hickok Cole Architects Here’s how it often goes. You snag a great site; you hire an architect. You discuss the budget, unit mix and amenity program. Maybe you talk about your target market. The architect completes schematic design; a contractor prices it. Next, you

    National 16 October 2014 16:25