Dees Stribling, Contributing Editor
Norfolk, Va.–Resite Online, a division of Dominion Enterprises and a provider of web sites and resident-retaining portals, has unveiled an expansion of its mobile communication and website services. According to the company, its suite mobile websites and leasing and retention tools will allow apartment communities to take advantage of the mushrooming of the mobile communications and information industry–which is changing the way tenants deal with their landlords.
Tenant acquisition and retention has never been a simple matter, and it’s arguably more complicated as people go more mobile with their communications and information technology. According to a new forecast by information technology research firm Gartner, mobile phones will overtake PCs as the most common web access devices worldwide by 2013. Globally, mobile data traffic will double every year through 2012, increasing 66 times between 2008 and 2013.
“With the growth of mobile device usage predicted to overtake desktop computer usage, implementing mobile leasing and retention tools now ensures that owners and managers are poised to be ahead of the curve,” Resite Online general manager Laura Trussell tells MHN. “It will give them a competitive advantage by offering services that their current renters are using to manage their daily lives and activities.”
Norfolk, Va.-based Resite Online’s mobile applications allow community staff and marketing teams to communicate specials, events, community emergencies and more to tenants or prospective tenants. Also, its mobile websites and SMS messaging services act as a mobilized leasing tool by capturing prospect information and enabling leasing teams to respond via text or email.
The expanded system also takes care of the potentially tedious task of making sire that a community’s web site and its mobile information are in synch. It feeds data from the community’s standard web site to ensure the mobile information is always up-to-date, without additional effort, explains the company.
All together, Resite Online’s mobile applications encompass a variety of marketing and retention tools, such as customized mobile websites; send-to-friend; click-to-call; short-code; keyword texting; text-to-residents; text-to-email; directions-to-phone; and comprehensive reporting. “The mobile application was designed with the goal of communication and leasing in mind,” says Trussell.