Research Center - Demographics

  • April Rents Spring into Action

    Multifamily rent growths were surprisingly strong in April, disproving expectations for moderation.

    29 April 2016 20:09
  • Zoning in on Z: Today’s Teens are Tomorrow’s Renters

    Millennials' younger siblings will have different needs when their time to rent comes.

    09 October 2015 16:49
  • Living Alone

    (one-person households by DMA) Source: The Nielsen Co. Source: The Nielsen Co.  

    25 April 2015 16:03
  • Mastering the Country

    (concentration of master’s degree holders age 25+ by DMA) Source: The Nielsen Co. Source: The Nielsen Co.  

    25 March 2015 16:01
  • Staying Single

    (concentration of U.S. individuals who never married) Source: The Nielsen Co. Source: The Nielsen Co.  

    25 February 2015 17:05
  • Home Work

    (concentration of U.S. workers who work from home) Source: The Nielsen Co. Source: The Nielsen Co.  

    25 January 2015 17:05
  • Moneyed Markets

    (potential of households age 35-44 with an income of $200,000 or higher) Source: The Nielsen Co. Source: The Nielsen Co.  

    24 December 2014 16:05
  • Two-Wheeled Traffic

    (market potential for current-year workers who bike, by DMA) Source: The Nielsen Co. Source: The Nielsen Co.

    01 December 2014 17:00
  • Socially Adept

    (market potential for social media channel by DMA) Source: The Nielsen Co. Source: The Nielsen Co.  

    07 November 2014 16:03
  • Shopping Spree

    (DMAs in which consumers go shopping frequently, based on level of frequency) Source: The Nielsen Co.

    09 October 2014 15:39
  • Buyer’s Market

    Source: The Nielsen Co. %Comp. refers to percent of the total U.S. high-net-worth households; %Pen. refers to percent of area households. By Allie Putterman In the map shown, the Nielsen Designated Market Areas in dark green have households that are 1.26 times more likely than the average to have a net worth

    19 August 2014 19:34
  • Fast-Growing Population

    (Asian population in U.S. by quintiles, signifying degree of market penetration) Source: The Nielsen Co. Source: The Nielsen Co.  

    09 July 2014 16:08
  • Heavily Hispanic

    (cities with the highest population of Hispanic people, 2013) Source: The Nielsen Co. Source: The Nielsen Co.  

    09 June 2014 15:27
  • Baby Boom

    (locations with the greatest number of children under five years old) Source: The Nielsen Co. Source: The Nielsen Co.  

    08 May 2014 15:47
  • Who’s Blue?

    (markets with the greatest population of blue-collar workers age 16 and over) Source: The Nielsen Co. Source: The Nielsen Co.  

    16 April 2014 16:25