Zillow Launches ‘Featured Properties’ for Multifamily Professionals; Celebrates New Service with Airfare Give Away
- Jul 17, 2013
“We want to make sure Zillow’s 9.5 million monthly renters only see the most accurate listings,” said a spokesperson for the company. “With this in mind, we are only displaying floorplans from the trusted companies in our Featured Properties program beginning August 1.”
Featured properties on the Zillow Rental Network are rotated into the top of renters’ search results on Zillow and HotPads. This top placement boosts visibility and the number of leads generated by the listing. Zillow also ensures that featured properties are differentiated on the HotPads map with bright red buildings. In addition to a visually contrasting icon, your Featured Property is guaranteed to appear no matter what zoom level a renter uses to search. And traffic is also boosted through the usage of a recognized badge. All featured properties are tagged with a “Trusted” or “Featured” badge that signifies to renters a direct, trusted relationship between these properties and the Zillow Rental Network.
To celebrate the arrival of the Zillow Rental Network, Zillow is giving away five pairs of round trip tickets. Click here to enter—no purchase is necessary.