YOO by Starck’s First Project in Uruguay to be Ready by Mid-2009

By Anuradha Kher, Online News EditorPunta del Este, URUGUAY–YOO Punta del Este, the $20 million project developed and designed jointly by YOO and K-Group Holdings, has sold 90 percent of all its units. YOO by Starck’s first project in Uruguay, Punta del Este is expected to be ready for occupancy by mid-2009.The 150-unit, 22-story luxury high-rise has been designed by YOO to include a club house featuring a bar with plasma TV, a solarium atop a gorgeous wooden deck, infinity pool with bar and restaurant, children’s pool, a movie theatre equipped with special seating, and a state-of-the-art audio and video system. A gourmet restaurant will provide food service to the apartments and the pool. “This project offers something in between a hotel and an apartment,” John Hitchcox, co-founder and CEO of YOO, tells MHN. “The development delivers avant-garde design, relaxation and comfort in the trademark YOO inspired by Starck style.”“Most of the buyers are investors and holidayers from the U.S., Argentina and other South American countries,” says Hitchcox. “There are a lot of villas and hotels in this city, so this is a unique project for people interested in investing here.”YOO’s project is flanked by Playa Brava and Playa Mansa in the hub of the new Art District in Punta del Este, a city that looks like much like little Switzerland, according to Hitchcox. The project features one-, two- and three-bedroom apartments, as well as four luxurious three-bedroom penthouses ranging in price from $70,000 to $200,000. Other amenities include a business center with meeting rooms and a cyber room with computers and Wi-Fi access for residents. The on-site spa will offer massage therapies, a gym, sauna room and temperature-controlled pool.