Yoo by Starck Opens Its First Rental

By Anuradha Kher, Online News EditorNew York–Yoo by Starck, which is primarily known for its luxury condominium projects, will soon open its first rental project in New York as well as the world. Located at 95 Wall Street in downtown Manhattan, the 500-unit Dwell 95 will feature one- and two-bedroom apartments with two distinct styles of interiors. A refurbishment of a 1980s office building, Dwell 95 is one of many new residential buildings in Manhattan’s financial district where office buildings still dominate the landscape.“This area of Manhattan is going to change very quickly,” John Hitchcox, yoo’s chairman and founder, tells MHN. “A very large group of people is now moving into this area and retail and restaurants will follow soon. There are people who like to live in a neighborhood that is already developed and some like to move in when it is in the process of developing.”Move-ins at Dwell 95 are expected to begin next week. “We believe there is gulf between condos and apartments when it come to the well-designed projects with luxury amenities. There aren’t that many apartments with such good amenities and this is a step to bridge that gulf,” adds Hitchcox.Dwell 95 offers units with classic interiors featuring oak floors and polished chrome and natural interiors featuring earthtones, organic materials and natural light oak. “The concept of doing branded rentals is an interesting proposition for us and we hope to do many more such projects. Our primary thought with this project is what can we do that is different and can improve the lives of our clients,” says Hitchcox.Amenities at Dwell 95 include complimentary breakfast, doorman, valet, fitness center, swimming pool, and lounge and terrace. Rents for one-bedroom residences start at $3,800 and for two-bedroom residences start at $6,200. Rent includes complimentary breakfast and the gym.