Yardi Matrix: Twin Cities, Millennial Hotspot

As an emerging Millennial hotspot boasting strong wage gains and one of the lowest unemployment rates in the country, the Minneapolis-St. Paul area is becoming increasingly attractive to multifamily investors.
Twin Cities rent evolution, click to enlarge

Twin Cities rent evolution, click to enlarge

As an emerging Millennial hotspot boasting strong wage gains and one of the lowest unemployment rates in the country, the Minneapolis-St. Paul area is becoming increasingly attractive to multifamily investors. Job growth continues to be led by core sectors such as healthcare, education, hospitality and financial services, creating demand for amenity-rich, transit-oriented housing.

The Twin Cities’ diverse economy is bustling with activity, as Minneapolis prepares to host the ESPN X Games in 2017 and 2018, the Super Bowl in 2018 and the NCAA Final Four in 2019. Consequently, the areas surrounding the new $1 billion U.S. Bank stadium are undergoing revitalization, as developers keep adding apartments, hotels and a variety of leisure and entertainment options. The retail sector is another factor driving development in the region, as the Mall of America—the largest enclosed shopping center in the United States—is in the midst of a $500 million expansion, scheduled for completion in late 2018.

With more and more young professionals landing high-paying jobs in the metro, multifamily demand is high, driving rental rates up and vacancies down. The average occupancy rate for stabilized properties was a strong 97.7 percent as of September. We expect demand to remain elevated in the near future, as nearly 29,000 units are currently in the pipeline.

Read the full Yardi Matrix Report.