Yardi Acquires the PopCard
- Apr 04, 2012
Santa Barbara, Calif.—Yardi recently announced its acquisition of Lead Tracking Solutions (LTS), creator of the PopCard™, a patented and complete lead tracking and lead management software solution. With the acquisition, Yardi Voyager™ clients will have the opportunity to add the PopCard’s fully integrated lead-to-lease solution that automates the tracking of rental prospects and helps maximize marketing dollars.
The PopCard automatically captures prospect leads and instantly alerts users when new leads arrive. Users can view traffic sources and the effectiveness of advertising campaigns, with immediate reporting available at the click of an icon. The PopCard includes built-in follow-up tools for turning leads into leases, and helps manage employee response and effectiveness.
LTS’ staff will be retained by Yardi in their current location to assure a seamless transition.