When prospective residents tour your community, they’ll immediately look up reviews from former residents as soon as they’re out the door. And it’s fine if there are some bad reviews—there are always going to be some bad reviews. But how you respond to these reviews is what could make or break it for your prospective renters.
With no response, bad online reviews of a community become gospel.
What do you do if you get negative online reviews about your community? Do you respond to them, or leave them alone?