The Simpsons, Family Guy and Multifamily Community Outreach

The Simpsons and Family Guy recently had a crossover episode. Apartment communities could also "crossover."

You are either a Simpsons fan, or a Family Guy fan. Sure, they both have similar premises, and they’ve both been running forever. But you wouldn’t think there’d be much overlap in terms of marketing, etc. They both have their audience, and they do their own thing and pretend the other one doesn’t exist—sort of like when you see someone you knew from high school out at a restaurant.

But, this past weekend, the unthinkable happened: There was a Simpsons/Family Guy crossover episode. And, you know what? It worked. Tons of meta jokes, you got to see all the characters interact, and—dare I say it—it was pretty funny. The two shows got people talking about them and got a bump in ratings.

So, what can we learn from this?

Don’t fear your competition. There are always a lot of multifamily options for renters, especially if your community is located in a major urban area. But that doesn’t mean you should pretend these other communities don’t exist.

You could partner with other communities under the same parent company umbrella, or you could also work together with surrounding communities, no matter what company their owned or operated by.

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