5 Ways to Market to Student Renters Without Pandering
- Jul 31, 2015
Kids today, am I right? What with their Snap Chatting and Instagramming and twerking and not getting off my lawn. Are those things even cool anymore? Is it even cool to say cool anymore? I don’t know. It’s hard to keep up with all the new slang and technology out there. Which can make it really tricky when you’re trying to market your multifamily community to students. So how can you appeal to younger renters in your marketing without sounding like an out-of-touch dinosaur?
Here are a few suggestions.
Don’t force slang into your marketing copy. Are you feeling the urge to write things like “You can vape with your bae in our outside community chill zones”? Don’t. Do. That. It sounds completely ridiculous. Students will know you’re pandering, and they can smell your desperation. It’s great to take a more relaxed tone when you’re marketing to students to show it’s not the same old stodgy housing, but don’t force anything. You don’t want your copy to look like Millennial Mad Libs.