The Story House Luxury Condos Hopes Residents Live Happily Ever After
- Sep 27, 2011
New York—Bibliophiles rejoice: The former Frederick Warne and Company building, a British book publishing house that produced several children’s classics such as The Tale of Peter Rabbit, has been renovated into The Story House, which features luxury condominiums.
The Story House, located at 36 East 22nd Street in New York, was developed by Manhattan Skyline and designed by the Stephen B. Jacobs Group. It features eight full-floor loft residences. The building includes a mix of two- and three-bedroom units, and the apartments on the top two floors have private outdoor terraces. Condo amenities include fireplaces and gourmet kitchens. Additionally, units have a Cyberdoorman, an electronic system that is monitored 24/7 for visitors and allows for deliveries to a locked package closet at all times.
The units “work well for families and couples,” Steven Carter, The Story House sales manager, tells MHN. Though the building lacks amenities that other luxury buildings in the city feature, such as a fitness center, Carter knows what the main draw is. “It’s all about location,” he says.
What really sets apart this luxury condominium, though, is the focus on the building’s heritage. The marketing campaign sets up the “story” of the building on their website and turns the mouse into a fairy, drawing on its literary past.
Prices begin at $3,300,000. The Story House has been open for sale for eight weeks, with one unit already sold.