The Rainmaker Group Launches Industry’s First Revenue Management Product Engineered Specifically for Student Housing
- Oct 16, 2012
Atlanta—The Rainmaker Group, a provider of revenue management and profit optimization solutions to the multifamily housing and gaming/hospitality industries, announces the launch of LRO Student™, a revenue management platform engineered specifically for the student housing market. Beyond pricing recommendations based on mathematical analysis, historical data and market share, student housing owners and operators utilizing LRO Student now have greater flexibility and ability to react to leasing pace, supply and demand constraints, and can gain access to more robust market share comparisons.
With similar user interfaces, functionality, and reporting capabilities as LRO revenue management, LRO Student delivers superior pricing recommendations based on the specific move-in periods for each academic year for all residents, beds within a given asset, and unique expiration periods (all students eventually graduate). Additional key benefits available to student housing owners/operators through this offering include:
More accurate view of supply and demand constraints – takes into consideration the limited applicant pool based on school or university populations
Greater market share analysis – ability to better track competitive products for a given educational institute
Improved pricing – recommendations driven by in-depth analysis of historical and market data instead of emotional pricing
Increased probability of renewal – engages property management software data to improve renewal forecasting
LRO Student is the newest offering within the Rainmaker LRO product suite, which includes the market rate revenue management software LRO, as well as LRO Budget™, another software-as-a-service application leveraging a more robust, scientific, analytical approach to budgeting and forecasting. The Rainmaker Group will be adding more products to the LRO platform through new development and acquisitions. LRO Student is currently in beta test with Inland American Communities and Carmel Properties; it will be generally available later this month.