The Law of the Big Momentum in Multifamily Real Estate
- Aug 04, 2021
In multifamily real estate when an investor has built momentum, they are extremely hard to compete against. Every broker and seller wants to do business with them.
Below are THE 7 KEY FACTS ABOUT MOMENTUM from John Maxwell’s book:
1. Momentum is the Great Exaggerator
When deals are being brought to you, and you’re closing, and more investors continue to give you money, and management is managing well, momentum makes it look even better. In contrast when you can’t find deals, and nobody is bringing you any, and you’re in a dry spell for closing, and you can’t find equity, momentum makes you look even worse.