The Amenity That Never Goes Out of Style

In the property and hospitality line, there is a constant rush to have the latest and trendiest amenities. Yet amid all these investments into amenity space, another crucial yet often overlooked amenity is neglected.

jeremy brutusIn the property and hospitality line, there is a constant rush to have the latest and trendiest amenities, from urban staples such as swimming pools, fitness centers, and business lounges—to more recent, trendy options such as creator studios, infrared saunas, and salt rooms.

Yet amid all these investments into amenity space, another crucial yet often overlooked amenity is neglected—the service that occurs within these spaces.

While creating space is all about size, square footage, and built-up area, service is what takes an environment from simply being “space” to being a “place”. “What’s the difference?” you may ask. Space is simply an area that may be available for use but may be unoccupied. A place is where people go to with a clear intent and purpose in mind—an area used and designated for specific experiences—just like how many cozy coffee shops have turned retail space into a “Third Place” for many people in between work and home.

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