Structure Your Marketing Team Right

Revenue sustainability begins with the customer, yet marketing departments remain structured around individual marketing channels rather than customer needs or segments.

By Jennifer Anderson

structure your marketing croppedThe need for a customer-centric experience is no different in the multifamily industry, where only 52 percent of renters said they enjoyed the apartment search process, according to a RentPath study. In addition, the majority of prospective renters are reviewing three or more websites before even visiting the community and making a purchase decision. In fact, 88 percent of prospective renters said they needed to see a property before they made a purchase decision.

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