Structure Your Marketing Team Right
- Sep 06, 2017
By Jennifer Anderson
The need for a customer-centric experience is no different in the multifamily industry, where only 52 percent of renters said they enjoyed the apartment search process, according to a RentPath study. In addition, the majority of prospective renters are reviewing three or more websites before even visiting the community and making a purchase decision. In fact, 88 percent of prospective renters said they needed to see a property before they made a purchase decision.