Sponsored Post—Crisis Management, Visual Media Immersion and AI: 3 Reasons to Attend AIM |18
- Apr 17, 2018
By Dennis Cogbill
Weather disasters, police emergencies and mass shootings seem to be on the rise. One of the most important topics affecting the apartment industry today is the fact that when a natural or man-made disaster strikes, multifamily marketing professionals are a first source of direction, planning and communication for residents. Are your marketing teams ready?
Join Kate Good, partner & SVP, Multifamily Development, Hunington Residential; Vanessa Siebern, vice president, FPI Management; and Wendy Werner-Draper, regional manager, Arbor Group for “Leverage Your Marketing in a Crisis” at The Apartment Marketing Conference. AIM |18 innovated by RENTCafé touches down at the Hyatt Regency Resort in Huntington Beach, Calif., on May 6-9.
Expert marketers Good, Siebern and Werner-Draper will share details about how they leveraged their marketing channels during the California fires and Hurricanes Irma and Harvey. Attendees can expect to take away a brand-new crisis plan or improvements to their existing plan.
“In multifamily, loyalty equals retention,” noted Lisa Trapp, director of customer experience at Sequoia Equities, Inc., during the AIM | 17 session on Person Centric Marketing. “Let’s talk about United Airlines. Does bad PR necessarily mean that you lose customers? No. Not if we get into our renters’ hearts, hands and minds.” Staying in touch during a crisis situation is key to ensuring safety and also resident retention.
The theme of this year’s AIM conference is “The Extreme Edge of Innovation.” A keynote by Malcolm Frank, chief strategy officer & chief marketing officer of Cognizant Technology Solutions, will demystify “Marketing, Creativity and Your Career in the Age of AI and Robots.” Frank will walk attendees through examples of how these new machines can radically improve marketing efforts while taking their apartment company to the next level.
AIM is known for delivering some of the best networking opportunities in the industry and bringing together apartment professionals at all levels from the C-Suite down. The conference also shines with its fresh mix of topics that consistently educate, motivate and spark creativity. Useful take aways enable attendees to start implementing or thinking differently about the topics immediately.
“At Monument, our teams have to build the plane as they’re flying it. Technology is a challenge. It’s changing so fast these days,” said Greg Lozinak, CEO at Monument Capital Management, during a panel discussion at AIM 2017. “With so many options, how do you make the right choice about what platforms to use? How do you avoid overwhelming your onsite teams? The velocity of change is insane.”
This year, a session on Visual Media Immersion will help simplify when to use 3D, virtual reality, video, stills, aerial stills, aerial video, renderings, plans, maps and graphics. And, how to stitch together the many types of media into the right marketing channels to achieve a cohesive experience. How can you maximize all the options to get the renter prospect to convert? Experts will talk about strategy, production, asset management, prioritization, effective media creation and distribution. Attendees will leave with an effective outline for their own plan.
See the full conference program and registration details for AIM | 18 May 6-9 at the Hyatt Regency in Huntington Beach, Calif.
Dennis Cogbill is managing director of Joshua Tree Conference Group.