Social Media Marketing for Apartments Is about the Numbers

If your social media marketing strategy for your apartment community isn't driven by the numbers, it will likely fail.

The social media gurus tell us that social media marketing is about listening to the customer, engagement and a variety of other soft metrics. The growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the Internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.

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