Social Media Impact on Multifamily Industry

The use of social media in multifamily industry is becoming a commonplace in both small and large businesses. In 2017, 2 billion people use Facebook each month, 328 million use Twitter, 700 million use Instagram and 166 million use Snapchat.

Social media advertising has rapidly become a go-to tactic for the majority of today’s marketers, especially when trying to reach active buyers and engaged users. There is evidence social media has the power to change the way we do business in property 800x620

As a property manager, it is important to understand what potential residents want from these social media groups. Popular platforms such as Facebook, Twitter and Instagram have become an important source of influence and communication between a property manager and a future resident.


Probably one of the most important things in keeping your audience interested in what you have to offer is to be active. There are a lot of tools available that make posting and interacting easier by scheduling posts and monitoring your social media outlets. You could assign one or two staff members to manage social media, track conversations or measure campaign results. Another option: You can hire a company that provides social media management services. The important thing is to remain active and keep the conversation going.

Know your audience

It is important for you to understand exactly who your audience is in order to better reach them. To do so, you have to ask yourself a few questions: What is the average age of your residents? Are they mostly singles, couples or families? What is the average income level? Content is what drives social media, and understanding what content your audience wants to see will go a long way.

Keep the content interesting

Choose photos, videos and articles that will draw people in and inspire them to interact. You can use social media platform to share pictures from events happening at your community, to promote charity events or just as a news source for residents.

According to CNBC, 2 billion people use Facebook each month, 328 million use Twitter, 700 million use Instagram and 166 million use Snapchat. When you’re using your social media, your posts, tweets, hashtags, shares and photos can demonstrate the value of your community, increase demand, foot traffic and ultimately increase your NOI.

Have you even wonder how the best property managers retain multifamily residents?

Photo courtesy of Geralt/