Smart Phone App to Enable RE Professionals to Buy Zip Codes for Exclusive Advertising
- Apr 01, 2010
Hartland, Wis.–Visionary Apps LLC has launched a suite of real estate-related smart phone applications, called the Complete Realty Suite. Free to consumers, the suite includes three applications for download: Complete Foreclosures, Complete Homes and Complete Rentals, with over 1.6 million listings nationwide on each application.
This initial release is for iPhone, iPad and iPod Touch and aims to change the way people conduct their rental and homebuying searches, and the way real estate professionals connect with and assist potential renters and homebuyers. “Our goal is to redefine how people buy, sell and rent properties,” Dan Burrus, founder, technology forecaster and business strategist, tells MHN.
The Complete Rentals app offers instant search of apartments and rental homes nationwide. In addition, apartment hunters can access local listings using their phone’s GPS technology to view apartments and homes instantly from their current location. Once the user has completed their searching and has decided on a building, the app includes direct contact info for the appropriate property management company to make submitting a rental application easier than ever.
“Eventually the apps will be on all smart phones,” says Burrus. The applications, which are available for free on the iTunes website, have been named the 17th most downloaded app of all time and the 6th most downloaded of all business apps right now.
Real estate professionals can also purchase zip codes for regions of interest, so that they immediately receive exclusive advertisement space on the apps. When the app users search for rentals in a certain zip code or by GPS location, they will also see an advertisement from the real estate agent who purchased that zip code, positioning the agent as the local expert and giving them qualified leads.
“Only one agent is displayed per zip code for each app, creating exclusive referral territories that enable real estate agents to effectively ‘lock out’ the competition. Complete Realty app users see full details on the participating agents, including their picture, profile, e-mail address, phone number and Web site address,” Burrus explains.
The web site pulls information from multiple sources and currently, Burrus claims, the apps have about 85 to 90 percent of all listings on the market.