Retaining Leasing Associates in a Booming Job Market

How can an apartment management company motivate and retain top-notch employees? Here are some suggestions.

By Ian Andrews

When you get down to it, an apartment management company faces few tasks more important than assembling and retaining strong leasing teams.

A property may have an unbeatable array of amenities and a much-desired location, but if it has trouble retaining high-performing leasing associates, it could struggle to attract prospects and keep current residents in the fold.

The challenge to retain the right associates is made even tougher by today’s booming job market. With the national unemployment rate at a 50-year low, leasing associates have plenty of opportunities to move on to another job if they’re unsatisfied with their current one.

So how can you motivate and retain top-notch leasing associates? Below are some suggestions.

  • Cover the basics. To start with, apartment operators have to make sure they’re paying a competitive salary and offering good benefits. Medical insurance, personal time off, paid holidays, retirement plans, housing discounts and bonus programs are all components of a benefits package that will encourage team members to stick around.

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