RentJuice Introduces Ad Dashboard for Brokers to Analyze Marketing Efforts, Adjust Focus, Improve Results
- Jun 13, 2012
San Francisco—RentJuice®, a Zillow® business and provider of lease marketing technology, announced the RentJuice Ad Dashboard, a marketing metrics dashboard that gives real estate offices, brokers and agents a place to analyze their efforts and take action to improve results. The Ad Dashboard allows RentJuice users to evaluate production data broken out across key metrics in order to better understand the value of various ad-related strategies and marketing channels like Craigslist® and RentJuice ad syndication.
The Ad Dashboard offers an office-wide dashboard. Users can compare numbers on listings currently advertised, ads created for those listings, leads and) deals against previous activity, this week versus last, for example. Lead sources can be categorized and tracked as Craigslist, Friend, Classified, Referral, Website and more.
Administrators can see a particular agent’s dashboard or view analytics on the office as a whole. Individual agents can see their own activities and how the office is doing overall to learn what strategies are most effective for closing deals. Offices and agents can use the metrics provided by the RentJuice Ad Dashboard to ensure that they stay strong and consistent with their marketing efforts.