RealPage Acquires Rent Mine Online
- Jul 23, 2012
Carrollton, Texas—RealPage, Inc., a provider of on demand software and software-enabled services to the rental housing industry, recently announced that it has acquired RentMineOnline Inc., a software-as-a-service provider of social network marketing solutions for the multifamily rental housing industry (www.rentmineonline.com). The acquisition will extend the Company’s LeaseStar multichannel managed marketing solution which enables property owners and managers to originate, syndicate, manage and capture leads more effectively and at less overall cost.
RentMineOnline helps property owners and managers generate leads by combining the success of online resident referral programs with the power of social networks, such as Facebook, Twitter and LinkedIn, as well as email. Since the average social media user has over 150 Facebook friends and Twitter(TM) followers, social network resident referral campaigns are quickly becoming an extremely important source of leads for the rental housing industry.