Reaction Web Launches Customized Web Site Builder for Brokers

By Anuradha Kher, Online News EditorLittleton, Colo.–Reaction Web has launched ListingLab.com, a Web site hosting service customized for commercial real estate brokers. ListingLab.com enables users to develop and manage individual property listing Web sites with security, confidentiality agreements and due-diligence war rooms, for $25 per month per property. “ListingLab.com is similar to blog hosting services like WordPress or Typepad but much more customized,” Mike Mockus, managing partner at Reaction Web, tells MHN. “It provides specific tools for brokers who are listing their properties. The template also has built-in privacy, which means registration is required to view the site. This way, the due diligence information remains secure.”ListingLab.com gives back to the broker by collecting leads and tracking information to help market listings.Currently, half of all 40 listings through ListingLab.com are multifamily projects.ListingLab.com streamlines the marketing process by providing brokers a variety of professionally designed templates to build an effective multi-page Web site. Users can easily integrate common Web site components including registration forms, investor approval systems, confidentiality agreement signatures, investor tracking, RSS feeds and a full due-diligence war room system. Additionally, brokers can add their own images, text, files, team members and company logo to personalize each property listing. The application can export contacts into v-cards and visit reports into Excel spreadsheets.“This service has provided remarkable benefits to both our business and our clients,” says Justin Shay, associate at Coldwell Banker Commercial Ideal Realty Group. “In the past, we’ve spent thousands of dollars outsourcing the development of our secure Web site. With ListingLab.com, we can easily update the site and, most importantly, track interested investors for a fraction of our previous cost.”