Port of San Diego To Seek Developers for Waterfront Hotel in Chula Vista

The City of San Diego is set to see one of the largest waterfront developments take shape as local authorities are gearing up for the Chula Vista Bayfront project. The Port of San Diego is set to issue an RFQ for a convention resort hotel project that would be part of the Bayfront master plan, acting as the centerpiece of the sprawling CVB development initiative. Jones Lang LaSalle is the entity acting as the lead advisor for the Port of San Diego on all aspects of the project.

The Port of San Diego plans to issue a request for qualifications this month for development of a resort hotel that would anchor the Chula Vista Bayfront master plan.

To be located on the 535-acre former site of the South Bay Power Plant, Chula Vista Bayfront would rise on one of the largest remaining waterfront development sites available in California. The port is seeking teams qualified to develop a large-scale, convention-oriented hotel and resort. Jones Lang LaSalle Inc. serves as the port’s lead adviser on the project.

“With an improving U.S. economy and predicted increases in business and leisure travel, Chula Vista’s unique location on San Diego Bay is sure to attract strong interest from the development community,” said Chula Vista Mayor Cheryl Cox in a statement. “Chula Vista and the Port have cleared the way to create a shovel-ready project on prime bayfront property.”

According to a report commissioned by the San Diego Tourism Authority, the city’s overnight visitor volume will increase 1.8 percent per year on average for the next four years. While annual hotel room demand will increase more than 2 percent annually for the next four years, supply will not keep pace, the report adds.

Around 200 acres of parks and open space will be part of the project. Chula Vista Bayfront will include a signature public park, extensive walking trails, interpretive signage and shoreline promenades. The plan also includes marina improvements that would create a commercial harbor including retail space and dining near mixed projects planned by Pacifica Companies.

Image courtesy of chulavistaca.gov