“On the Ground” with Eric Brown: What Will You Do with Your Followers and Fans?
- Jun 20, 2011
Once you build your following, it becomes an asset that needs ongoing tending; otherwise it dissipates.
Many property management companies have dipped their toes into the social-media waters—some with greater success than others. While many are just another abandoned Facebook page, there inevitably will be some successes.
Read the rest of this blog.