‘On the Ground’ with Eric Brown: How Are You Treating Your Best Residents and Prospects?

As you nurture and grow your digital footprint, the dynamics change. What you did to attract the fans and followers may not be the best things to do to keep them engaged.

For the early-adaptor apartment marketing clan that has created a digital following of friends and fans, I raised the question last week, “What will you do with your followers and fans?” Your best residents and prospects are the ones talking about your brand, “liking” your Facebook pages, reading your blog posts, watching your videos and hanging around your digital Web sites. Are you doing anything special for them, and how are you keeping them engaged?

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