On-Site Acquires Ellipse, Forges End-to-End Platform for Digital Marketing and Online Apartment Leasing
- Nov 17, 2015
San Diego—On-Site.com announced that it has acquired the assets of Ellipse Communications. Dallas-based Ellipse is a market leader with a broad offering of communications and digital marketing tools for the multifamily business.
On-Site announced the union as the teams convened at NMHC’s OpTech conference.
Based in Silicon Valley, On-Site designed an online leasing solution. The company’s software-as-a-service platform streamlines the process of renting an apartment, from listing to lease and everything in between – including advertising management, application and payments, background checks and e-signatures. Its software is used by nearly 15,000 communities in the United States.
Ellipse’s offerings will be incorporated into a recently created division called Ellipse Design, a creative agency that offers cutting-edge approaches to attract and then retain today’s renter. The studio delivers custom-designed websites and advertising campaigns for apartment communities and management companies, 3D floorplans, interactive site maps, HD video tours, SEO strategy and robust analytics.
Ellipse shares On-Site’s strategy of designing user-friendly software that is device-agnostic, recognizing that today’s users are increasingly using mobile phones and tablets. Its flagship offerings are custom-designed websites that entice prospective renters and drive leasing activity. Its proprietary technology syncs data with third-party property management software, and will supplement On-Site’s commitment to strong interfaces with other providers.
The Ellipse suite also includes a command center to communicate with prospects, renters, employees and vendors via email and SMS text. Ellipse services include a tool to audit a property’s classified listings and mystery shopping to benchmark a leasing staff’s customer service quality. These services now augment On-Site’s AdBlast™, lead management, and Reputation Scout™ products – a suite that syndicates listings, scores incoming leads, engages with prospects and monitors online rankings and reviews.