Monarch Investment & Management Group Joins with G5 and Yardi to Launch Marketing and Retention Solution
- Nov 12, 2012
Santa Barbara, Calif.—Monarch Investment & Management Group, a private real estate investment firm, has chosen to leverage the combined G5 and Yardi solution to improve its digital presence and performance, optimize operational efficiencies and deliver enhanced experiences for its residents and prospects. G5, the leading provider of Digital Experience Management (DXM) for the multifamily industry, and Yardi, the leader in providing multifamily solutions for property management, ancillary services, and end-to-end marketing, announced their alliance in June during the 2012 NAA Education Conference & Exposition. The alliance was a key factor in Monarch’s decision.
The G5 DXM Platform includes five product suites that enable properties to create, deliver, measure and optimize amazing experiences at every digital touchpoint. The product suites can be used independently or as a single solution. In addition to new high performing responsive design websites that will launch by the end of the year, the platform will support Monarch’s ongoing SEO, Google+ Local optimization and reputation management. Monarch has also retained G5’s Strategy Consulting Services to help them maximize marketing performance and out-execute their competition.
RENTCafé™ by Yardi is an end-to-end marketing, leasing and resident services platform built into the Yardi Voyager™ property management and accounting system. In a single platform, RENTCafé provides ILS, property marketing, online leasing with lease execution, resident portals for lease renewals, maintenance and online payments, and a resident referral program for social media – all with mobility. RENTCafé will seamlessly integrate with G5’s DXM solution to maximize the entire Searcher>Prospect>Resident>Advocate cycle for Monarch in a way that is unprecedented in the industry.
This announcement coincides with the opening day of the 2012 NMHC Apartment Operations and Technology Conference & Exposition in Dallas.