Mobile Leasing Starts at Carter’s Tetro Student Village

Construction works have started a few months ago at Tetro Student Village, a new student housing project located at 14402 Babcock Road, less than half a mile from the University of Texas at San Antonio (UTSA). Carter, the Atlanta-based development firm, has commenced the leasing process in a very unique

By Anca Gagiuc, Associate Editor

Atlanta-based developer Carter has started leasing Tetro Student Village, a student housing project under construction at 14402 Babcock Road, less than half a mile from the University of Texas at San Antonio (UTSA). Its approach is unique.

A 14-inch food truck has been customized into Tetro Truck, a mobile leasing center with full equipment for virtual tours of the units and an ability to conduct all transactions online. This uncommon marketing tool will travel to nearby festivals, parks, sporting events, restaurants and bars to promote the new development and pre-lease to those interested.

“Tetro Student Village will be a tremendous addition to the San Antonio market,” said David Nelson, vice president of Carter’s development team, in a press statement. “All of the pieces are in place for it to be extremely successful: innovative marketing and leasing, strong growth in student enrollment at UTSA, proximity to campus and a wide array of high-quality amenities that have been re-imagined for college living to meet the high expectations of today’s student.”

The community covers 16 acres and will total 198 units with 590 beds, including 121 flat-style apartments and 77 townhomes built around a town center. One-, two-, three- and four-bedroom floor plans will be available, and the townhomes will include two-car garages. Amenities will include a resort-style pool; volleyball, basketball and bocce ball courts; a soccer field; a grilling area; a fire pit; a study room; an arcade; a dog park; a tanning room; a coffee shop; a sports bar; a state-of-the-art fitness center; and a media room. The development is scheduled to open in fall of 2014.

Cardinal Group Management will operate the property. “We are excited to be working with Carter to deliver premier student housing for the San Antonio market,” said Del de Windt, CEO of the management firm. “Tetro will not only be a gorgeous community but an affordable one, as well. With its proximity to campus, unit sizes and top-of-the-market amenities, Tetro will provide students of UTSA with a community-focused living experience unlike any other.”

Photo courtesy of Tetro Student Village.