Microsoft, Nordstrom Raise Local Profiles With New Stores

By Alex Girda, Associate Editor Greater Salt Lake City is in for two very different bits of retail news as tech giant Microsoft has just opened its new location in the City Creek development while Nordstrom has recently announced its plan to open a new Nordstrom Rack location in Farmington. Last year’s opening of City Creek most likely helped the area’s retail sector to realize its true potential, and as a result, big name retailers are either expanding existing operations or opening brand new venues in the state of Utah.

Two big names in retail—one fashion, one high-tech—are targeting Greater Salt Lake City for growth. On April 11, Microsoft opened a 3,500-square-foot space at City Creek Center. Nordstrom Inc. has announced plans to open a 29,000-square-foot Nordstrom Rack this fall at Station Park in Farmington.

The Nordstrom Rack will be the third in metro Salt Lake City for the brand, which offers merchandise at 50 to 60 percent discounts. Nordstrom also operates two regular full-line stores in the Salt Lake City region.

Microsoft’s 3,500-square-foot store at City Creek Center, the 700,000-square-foot regional mall that opened in March 2012, is its the software giant’s 33rd. It is also part of a strategy of challenging the experience in the retail stores operated by rival Apple Inc.

Microsoft’s store is showcasing its products’ new direction by means of high-tech accents like a digital wall that projects Xbox games and other activities. All devices feature touchscreens and operate with Microsoft products. The store also offers a community theater for public screenings, an amenity that Microsoft hopes will help boost its profile in the community.