Inside the Millennial Mind

Virginia Love says Millennials are more ethnically diverse than other demographics and they tend to travel in groups. They also tend to be more transient than previous generations.

According to the U.S. Bureau of Labor Statistics, by 2020 Millennials will comprise almost 50 percent of the American workforce. So knowing what drives Millennials is key to operating any successful business, especially the apartment leasing business where this demographic is also a primary customer. MHN Editorial Director Diana Mosher interviews Virginia Love, vice president of leasing & marketing at Waterton Residential, about take-aways from her NAA 2014 Denver panel “The Millennial Majority: Are You Ready for the Workplace’s New Normal?”