Merlin Entertainment Brings Legoland Concept to Greater Boston Area
- Oct 24, 2013
By Veronica Grecu, Associate Editor
The first Legoland Discovery Center in the Greater Boston area is currently under construction at the Assembly Row development in Somerville, a much-anticipated neighborhood expected to open in 2014 northeast of Boston.
As reported by the Boston Business Journal, England-based Merlin Entertainments Group and Federal Realty Investment Trust of Rockville, MD, officially broke ground on a new, 44,000-square-foot indoor entertainment facility that will offer interactive Lego experiences for families with children aged 3 to 10.
Set to open in late spring 2014 as part of Merlin’s North American expansion plan, the $2.8 million attraction concept will be the sixth of its kind in the United States—the other Legoland Discovery Centers in the country being located in Chicago (pictured), Atlanta, New York, Dallas/Fort Worth and Kansas City.
Once open, the Somerville venue will have around 100 employees. The site will include a Legoland Discovery Shop, 4D cinema, a Lego Factory Tour experience with an insight into how the popular Lego bricks are made, themed play areas and special party rooms, as well as a Lego Miniland exhibit area that will showcase Lego mini-versions of Boston’s most popular buildings and structures as nominated by the local community.
Owned by Federal Realty Investment Trust since 2005, Assembly Row is a $1.2 billion urban mixed-use project that is being developed on the site of a former Ford Motor factory along the Mystic River. When fully completed, Assembly Row will include 500,000 square feet of retail space, 1.75 million square feet of office space and more than 2,000 residential units designed.
Image via Legoland Discovery Center Chicago Facebook Page