Manhattan Successfully Lures Renters to Luxury Buildings
- Feb 08, 2012
New York—Luxury apartments certainly aren’t in short supply in New York, and renters are snatching up these apartments as soon as they come to market. Such is the case for The Continental, a new building in Midtown, Manhattan. The 53-story building is fully leased.
The Continental includes 336 units, along with 45,000 square feet of retail space and 30,000 square feet of office space. There are studios, one-bedroom, one-bedroom with home offices, two-bedroom and penthouse apartments. All units include floor-to-ceiling tinted windows, oak flooring and washers and dryers.
Amenities for The Continental include a catering kitchen for residents to host private events, a gaming lounge with billiards, a fireplace seating area and a garden terrace.
Additionally, residents have access to the American Leisure-managed Continental Club & Spa, which features an indoor lap pool, a spa and an atrium; a full-service concierge; 24-hour doorman; and parking and bicycle storage in the on-site garage.
“The Continental has attracted a wide range of residents—from professionals and young couples, to empty-nesters—looking for a building that offers a full service lifestyle in an unparalleled location,” Cliff Finn, president of New Development Marketing at Citi Habitats Marketing Group, The Continental’s marketer, tells MHN. “The building’s extensive amenities and services have been a huge draw, and residents regularly take advantage of The Continental’s massive amenity level that includes such features as a fully equipped gaming lounge, landscaped garden terrace and the exclusive Continental Club & Spa with stunning 50-foot infinity-edge lap pool and hydrotherapy spa.”