Look Great and Act Like a Leader

Along with an understanding of business ethics and a solid plan, a professional must have polished social behavior and practice the correct decorum in order for business development to shine.

By Marilynn Mendell

Along with an understanding of business ethics and a solid plan, a professional must have polished social behavior and practice the correct decorum in order for business development to shine.

Appearances matter because people feel comfortable when things are in their proper place. It would be natural to become upset if salt came out of a peppershaker. Meeting the expectations of others allows people to concentrate without socially unacceptable distractions.

Humans feel safe when the dress code is formal and everyone comes in black tie. We’re basically animals around a watering hole. When a lion steps over to drink, the rest of the water buffalo stampede in the opposite direction. There is no time off either. Looking and acting with impeccable taste and decorum means standing in line at the airport, walking down the street on a day off, attending an out-of-town conference, and eating in a restaurant across the ocean. Always be prepared to step into a meeting with an important client.

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