Let the Model Unit Tell Your Green Story
- Dec 28, 2012
Are you really conveying your apartment company’s commitment to green in a clear and meaningful way?
Consider outfitting a model unit with environmentally friendly furniture and finishes, and provide an attractive marketing take-away that describes the green story behind each of the selections. You not only position your team as the eco-experts in the area, you also tap into a fantastic opportunity to partner with national suppliers and/or local businesses devoted to sustainable living, since those who pass through the model will be tempted to recreate the vignette in their own apartments.