Lead Management in a Hyper-Connected World

Today’s Generation Z and Millennial prospects expect real-time communication options such as texting and online chat. It’s all about mobile access and speed. Here's how to keep up.

By Whit Lanier

When it comes to lead management, most apartment operators have fairly rigid standards.

Respond to all emails within 24 hours. Manage automated responses to all digital inquiries. Secure a call center that handles all after-hours calls.

But in today’s information-obsessed, instant-gratification world, that simply isn’t enough. Twenty-four hours is far too long to wait for a response. That prospect will reach out to several additional communities in that time, and the longer you wait, the further you fall on their consideration list.

Read the full blog.