Lakisha Woods Named NAHB Chief Marketing Officer
- Mar 02, 2015
Washington, D.C.—The National Association of Home Builders (NAHB) announced the promotion of veteran staff member Lakisha Woods, CAE to chief marketing officer.
This position will oversee all revenue-generating programs unrelated to NAHB’s International Builders’ Show exhibit space sales. Such activities will include sponsorship sales and partnerships with major national companies. The position also will identify new business opportunities and handle NAHB branding and public image initiatives.
Woods assumes this top marketing position after 10 years as vice president of NAHB’s publishing and affinity programs. In this capacity, she and her team developed member benefit programs, created and sold online subscription services, and published resources for home builders. Prior to joining NAHB, Woods was the executive director of marketing and e-business for the Associated General Contractors of America.
Woods holds a Bachelor’s of Science degree in business management from the University of Maryland in College Park.