Kettler Launches Flexible Corporate Web Site

By Anuradha Kher, Online News EditorMcLean, Va.–Kettler, a McLean-based real estate development and property management company, has launched its new corporate Web site with direct links to portals or sub-sites for various product types. The Web site allows a customer to search for a condominium, apartment or home directly from the home page and still view home-page links which access important corporate information.“We studied the activity of our past Web site traffic and developed the new site based on the activities they performed and the actions they took,” says Jamie Gorski, chief marketing officer. “The site has innovative architecture and streamlined functionality which gives each audience the specific information they need, without the confusion of impractical applications.”Laurel Howell, director of Internet sales and marketing says, “Many users have one objective when visiting a Web site, and seek a direct path to information they want, while others enjoy the opportunity to gather information and make decisions with a wide variety of options presented to them. With that in mind, Kettler developed the Web site with an interactive search function so that people can go directly to the product they seek, or they can tour apartments, condominiums and planned communities to further refine the options and lifestyle they are seeking.The site is built on a content management system (CMS), which allows for easy updates and additions, keeping the site data current and relevant for search engines.  Another addition to the website is Kettler’s newest corporate marketing initiative, the “Kettler Club.” This Club provides members with first-hand knowledge of new projects, offers, discounts and events from Kettler.