Jamie Gorski on Why Apartment Customers Expect Great Design

Jamie Gorski, senior vice president, corporate marketing, The Bozzuto Group, speaks to Multi-Housing News at the National Multi Housing Council’s 2013 OpTech conference. Gorski says many multi-housing customers are used to great design, and that perhaps apartments could start leading, not following, other industries in cutting-edge design. Under Toby Bozzuto’s leadership, the company understands multi-housing design needs to be “authentic,” which means it has to be conducive to the flavor of the local neighborhood.