Jamie Gorski on Why Apartment Customers Expect Great Design

Jamie Gorski, senior vice president, corporate marketing, The Bozzuto Group, says that under Toby Bozzuto's leadership, the company understands multi-housing design needs to be "authentic," which means it has to be conducive to the flavor of the local neighborhood.

Jamie Gorski, senior vice president, corporate marketing, The Bozzuto Group, speaks to Multi-Housing News at the National Multi Housing Council’s 2013 OpTech conference. Gorski says many multi-housing customers are used to great design, and that perhaps apartments could start leading, not following, other industries in cutting-edge design. Under Toby Bozzuto’s leadership, the company understands multi-housing design needs to be “authentic,” which means it has to be conducive to the flavor of the local neighborhood.