One of the best known hotels in downtown Los Angeles is set to undergo a major renovation and rebranding process over the next few months. Owned by China-based Shenzen New World Group, The L.A. Hotel Downtown will don the Hyatt Regency brand. The property will reopen this May under the name Hyatt Regency Los Angeles Downtown. The reported value of the rebranding and renovation process will be approximately $20 million.
L.A. Hotel Downtown is a 491-key hospitality property in the central part of Los Angeles, and the move by Hyatt to take over as operator of the facility is part of its more aggressive stance in the greater Los Angeles area. It was recently revealed that Hyatt would be the new operator of the Century Plaza Hotel in Century City, another major hotel renovation project.
The end product will include a number of upgrades to the building and the amenity package, including new floor plans for the 17 separate meeting and event rooms totaling 22,000 square feet. Included are two ballrooms and 4,000 square feet of pre-function space. Rooms will feature a new minimalistic design and color palette with bright red, orange and beige motifs. Also, guest rooms will be rethought with new carpeting, new wall treatments, revamped bedding, new furnishings and redesigned bathrooms and work areas.
L.A. Hotel Downtown offers easy access to nearby city landmarks such as L.A. Live, Staples Center, Walt Disney Concert Hall and the headquarters of a number of major corporations. Hotel management is currently handled by Interstate Hotels & Resorts.
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