How We Snagged 35 Leases in a Weekend on a Lease Up!

The goal during an apartment event should be to pull off the perfect balance of keeping the team focused on their daily duties and have an event that is memorable, motivating and exceptionally productive.

By Lori Webb

There are many reasons that a property may need to pull off a very nice event; Grand-Opening, Ground-Breaking; large Leasing Weekend; Holiday Party/Resident Party; all of these take a lot of work. From my experience of working with over 90+ lease ups and hundreds of stabilized properties, I wanted to compile an expectation list of what goes into planning an event. It’s important to be aware of all the work that is involved. The last thing that you want to do is have a big event on the property and then have the office team so inundated with the details of the event, that they begin to disregard their biggest priorities- leasing and running a property. Often times, this happens, because there are so many details that need to happen to carry out an event that are successful. The goal should be to pull off the perfect balance of keeping the team focused on their daily duties and have an event that is memorable, motivating and exceptionally productive. The following breaks down a list of what you need to be prepared for; especially if you are spending a lot of money on the event.  If you have a lower budget, you can follow these notes- but adjust per budget allotment.

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