Greystar Real Estate Partners Developing 1 MSF Mixed-Use Community in Austin

Greystar Real Estate Partners is developing Lamar Union, a 1-million-square-foot mixed-use community located south of downtown Austin.

Austin, Texas—Greystar Real Estate Partners is developing Lamar Union, a 1-million-square-foot mixed-use community located south of downtown Austin, Texas.

BOKA Powell, an Austin-based architectural firm, has completed master planning, architecture and design on the project, which is slated to open this fall.

“We chose BOKA Powell for this extremely complicated redevelopment project because of the firm’s expertise in urban planning and mixed use development,” Derek Brown, Greystar Real Estate Partners’ managing director, says. “They were able to create a true sense of place, offering a walkable, mixed use experience that is rarely found outside of downtown–while ensuring compatibility with the surrounding neighborhood.”

Situated on nine acres at South Lamar Boulevard and Treadwell Street, the three multi-story buildings feature seven restaurants, 442 apartment units and more than 86,000 square feet of retail space. The space was once the home of retail center Lamar Plaza, and its original tenant, Alamo Drafthouse Cinema, remains at Lamar Union.

BOKA Powell’s design plan includes the redevelopment of six theaters of the existing cinema, plus the addition of 15,684 square feet for three new theaters, a new entry lobby and the adjoining Highball Lounge.

The three new multi-story residential buildings will include an addition 47,078 square feet of ground-floor retail space, parking garages for 1,354 cars, new streetscapes and an urban plaza.

“The sheer size of the site gave us the opportunity to create our own street network off South Lamar,” Eric Van Hyfte, senior associate for BOKA Powell, says. “We used the existing Alamo Drafthouse as an anchor to draw people into the project. Then we developed a small urban plaza at its front door and created a new retail promenade extending from Lamar Boulevard to the plaza. Our goal was to make Lamar Union an authentic destination that felt at home in south Austin.”

The residential units feature large windows offering an abundance of daylight. The community also has several clubroom areas and a massive pool deck with a panoramic view of downtown.

“With approximately 110 people moving to Austin each day, the growth pressures on the city are immense,” Van Hyfte says. “One of the preferred strategies identified in Austin’s recently completed Comprehensive Plan is to increase density in urban core transportation corridors like South Lamar. It is our hope that this project will be cited as an example of quality urban mixed-use design and a model for future development as Austin continues to grow.”

Local businesses taking space include Daily Juice, Caffe Medici, Garridos, Cantine, VOX Table, River City Market, Resolute Fitness: Cycling and Yoga, Boardlife, Jose Luis Salon and Service Menswear. The only non-local restaurant tenant will be Shake Shack.