Get Ready, Multifamily, It’s Time for Generation Z
- Oct 09, 2017
By Robert Lampher
Yes, it’s true. . . just when we were getting the hang of Millennials, Generation Z is upon us.
To me, one of the most fascinating aspects of the multifamily industry is the broad range of our clientele across the generations. Where else do you serve such a diverse group of target customers with something so personal and primal as the very home and community in which they live? With each new generation we face the challenge of blending what is important to the current generations we serve while simultaneously renewing our physical product and supporting services to attract and appeal to the new generation coming of age. Recently, I’ve spent some time researching the various statistics and opinions of what makes Generation Z unique and how that is expected to influence their behavior as consumers in the future. To that end, I offer the following few simple thoughts and takeaways of what it means for our industry to begin preparing now for what is to come.