Five Takeaways from AIM 2012

This year's Apartment Internet Marketing conference definitely put the "social" in social media with the sharing of information between hundreds of multifamily executives. Here are five takeaways from the conference.

This year’s Apartment Internet Marketing (AIM) conference, which concluded today in Phoenix, definitely put the “social” in social media with the sharing of information between hundreds of multifamily executives.

Conference panelists included people across the gamut of the industry, including speakers from Yelp, apartmentratings.com, Google and many others. And we can’t leave out the stuffed monkey, named Bongo, who helped demonstrate what was probably the most important message conveyed here about launching a social marketing campaign: “Keep it simple (stupid).”

Here are five other take-aways from AIM 2012.

Make social media easy (and fun!) for your residents or prospects. If you want engagement on your sites, you have to make it easy for people to participate. Have lots of calls to action. And make the campaign something that they would actually participate in, such as entertaining videos, funny pictures, and giveaways. People are suckers for free stuff (case in point: all the cool AIM swag I have safely squirreled away in my luggage.)

Read the rest of the blog on The Yardi Balance Sheet blog.