Emerging Trends in Social Media for Multifamily Marketing
- Nov 08, 2016
By Adelina Osan
Social media marketing has become an essential part of a brand’s digital strategy and the multifamily industry is no exception. With users spending nearly 20 percent of their time online on social platforms, most companies invest heavily in social media opportunities to reach their prospective clients. But is that enough? With so many promotional content everywhere, how can one stay ahead of competition? Follow these new emerging trends in social media marketing and you for sure won’t bore your fans!
360 Property Tours
Virtual reality videos are a new and innovative way that helps content creators share unique experiences to their audience. The VR industry is hot and heavy right now, but the multifamily industry hasn’t fully embraced this new technology yet.
How can your community benefit from using these videos? With one-of-a-kind property tours. Whether you want to promote your community’s amenities or an apartment’s unique features, by using 360 videos on Youtube, Facebook and your website your audience can feel like they’re on the property getting a real-life tour. It’s a creative, accessible and captivating way to attract more online leads, leases and even property sales.
Facebook Live Community Tours with Q&A
Compared to a regular video tour of a property where the communication is done only one-way, Facebook Live brings real-time digital experience so that viewers can actually engage with comments on your video and you can answer their questions during the live session. It’s a personal and smart way to save time by connecting with potential clients in a single session—as opposed to having to set up separate appointments with different clients.
What should you do during the live video? Give a community tour, show the amenities while also describing the neighborhood, give a tour of various apartments and end the video with a Q&A session. Check your Facebook Analytics to see in which day and at what time your fans are more active to know when to set up the live video and don’t forget to promote the announcement!
Snapchat Live Stories/Instagram Stories
If you’re looking for ways to boost your real-time marketing strategy, try using Instagram’s latest feature called Instagram Stories. This is similar to Snapchat Live Stories, which allows you to share moments through images and videos in a slideshow that doesn’t load your profile grid and disappears after 24 hours. Both Instagram (400 million users) and Snapchat (100 million users) are widely popular apps and haven’t been exhausted by too much promotional content.
What should you post on these apps? Resident events, announcements, apartment tours and promoting the community’s amenities are a few ways to connect with your audience, especially with Millennials. Since the apartment industry is still adapting to these technologies, you’ll definitely stand out from the crowd!