Editor’s Note: New Year, New Opportunities
- Jan 04, 2013
Happy 2013! As we ring in the New Year, If you haven’t already subscribed to MHN’s montly Digital Magazine, it only takes a couple of minutes.
As always, a new year provides the opportunity to reflect on lessons learned and to adopt the best practices. In Executive Insight, News Editor Jessica Fiur interviews Albanese Organization’s Senior Vice President Michael Gubbins, who shares highlights of his company’s exemplary disaster management plan. Albanese owns and has developed properties in New York’s Battery Park City. In addition to emergency evacuation plans, communication protocols and Community Emergency Response Team training from FEMA, Albanese had another leg up when Hurricane Sandy hit New York City. Its LEED-Platinum buildings have vegetative roofs that slowed water from getting to the streets. Also, Albanese located its mechanical systems on the roof so they were out-of-reach of flood waters.
This month’s Marketing feature reveals the secrets of best-in-class leasing offices and model units. In the current development cycle, the leasing office is coming out into the lobby in a lounge-like setting that creates intimacy between leasing agent and prospect. Enabled by tablet technology that allows the leasing team a new mobility, this fast-moving trend will be exciting to watch as it evolves. Recently, Pynwheel unveiled Swoop—an interactive touch-top table designed to engage residents as well as prospects. What will you be doing in 2013 to shake things up?