Don’t Let a Dead Roach Join Your Leasing Team

Imagine if you were a prospective resident and you walked into a beautiful apartment, only to find a roach on the kitchen counter. Would you remember the apartment, or would you remember the roach?

Have you ever walked into a “Ready Unit” and seen a dead roach sitting in the middle of the floor?

I have!

Imagine if you were a prospective resident and you walked into a beautiful apartment home, only to find a roach on the kitchen counter. Would you remember the beautiful apartment, or would you remember the roach?

As a Consultant, I have frequently walked into apartment homes that were spotless—other than the one dead roach. The apartments had been made ready. The pest control vendor had already treated the apartment homes, and the apartments had been thoroughly cleaned.

But wait! If everything had been cleaned and treated, why the dead bugs?

Read the blog.