Capture the Growing Cycling Demographic with Public Pumps and Repair Stands
- Jun 04, 2013
By Michael Ratliff, Senior Associate Editor
Each day more and more renters are choosing the bicycle as their preferred mode of transportation. Your well-located asset makes the bike a perfect utility for commuting, running errands or exercising. With rising fuel costs and an increased proportion of the young workforce seeking out urban lifestyles, the mainstreaming of cycling is the new normal and not a fad. Take New York, for example, which rolled out 6,000 bicycles and 330 docking stations last week, making the Big Apple home to the nation’s largest bike share program.
As we have already covered, there are several easy ways to make your apartment community more bike friendly, which is a great way to market for a younger demographic. Two products from Bike Fixation can really put the icing on the cake when it comes to making a community conducive for cyclers. The first is a high security, USA-made public bike pump. After all, your residents need air in their tires to get anywhere. This pump, which is designed to be a permanent weatherproof solution, can be mounted into concrete or embedded into a bike rack. The solid stainless steel unit is available with and without an impact resistant gauge. It features a proprietary piston and rod seal that ensures a long service life, as well as combined Presta/Schrader valve head to make sure that both your lycra-clad roadies and utilitarian cyclists are covered.
The second product offered by Bike Fixation is really a must for any community, especially those without dedicated space for bicycle repair. The Bike Fixation Public Work Stand is a single maintenance solution for the urban cycler. As a bicycle commuter myself, I know that a properly tuned bike makes the experience safer and more enjoyable. The problem is, bikes are difficult to work on without a work stand (not to mention I get the stink eye from my wife when tinkering inside our apartment). The Public Work Stand has universal mounting for all bike types, and has eight bicycle tools tethered by stainless steel aircraft cable. There is even an instruction label with a QR code that links to online bicycle repair help. The unit can be custom powder coated in 16 UV resistant colors, making sure that the stand can stand out or blend in to any design scheme.
Be sure to check out Bike Fixation’s full product line if you are serious about creating a community that embraces cycling. They even have a high-security vending machine that dispenses snacks, drinks, inner tubes, patch kits, U-locks, tire boots, hand warmers and tools!