Brooklyn Condos Converted to Luxury Rentals
- Mar 15, 2012
New York—On the heels of a successful lease-up of the 95-home Arias Park Slope rental building, The Marketing Directors Inc. was chosen by Invesco to direct the marketing and leasing for 75 Clinton in Brooklyn Heights.
“These were originally built as condos, so it is a very high end property with luxury finishes,” Angela Ferrara, vice president of sales for The Marketing Directors, tells MHN. “From the generous layouts, the appliance package and all wood floors throughout, it is definitely not your typical rental building.”
Owned by Invesco and managed by Milestone Management, 75 Clinton is a nine-story luxury rental building featuring 74 upscale residences in the heart of Brooklyn Heights. Monthly rents start at $2,800 for studios, $3,210 for studios with home offices, $3,660 for one-bedroom residences, $5,000 for two-bedroom layouts and $7,630 for three-bedroom homes.
“There is a lot of diversity as far as the different space offerings,” Ferrara says. “It offers a 24-hour doorman, bike storage, a fitness room and a beautiful roof deck with city views. You can sit on the ninth floor and see the Verrazano Bridge and it’s pretty spectacular.”
Rawlings Architects designed the units at 75 Clinton, and each features bamboo floors, high ceilings, kitchens with stone countertops and backsplashes, and stainless steel Bosch and Liebherr appliances. Each unit also includes a washer and dryer and an audio/video intercom system.
Its proximity to numerous subway lines is also seen as a big selling point for Manhattanites considering the move to Brooklyn.
“I think particularly for 75 Clinton, the proximity to the city is the No. 1 draw. This is a more economical and neighborhood feel and the proximity is negligible,” Ferrara says. “There’s so many modes of transportation, but the subway can get you within a few blocks walking distance from the 4, 5, N, R, 1 and 2 trains. In fact, it takes less time to get to downtown Manhattan from here than it would the Upper East or West side.”
This is the third Brooklyn-based property that The Marketing Directors has been involved in since November. In addition to leasing the Park Slope property in less than five months, it was also named to market Midwood Investment & Development’s newest luxury rental development at 285 Broadway in Williamsburg.
“We started our Brooklyn career at 150 4th Ave in Park Slope, and based on our success there, we were able to parlay that into two additional jobs in Brooklyn,” Ferrara says. “Brooklyn is huge and has a lot of opportunity, unlike Manhattan, which feels like it is getting smaller and smaller. There is a lot of opportunity for new construction it’s been pretty great.”
Currently, 73 units are up to rent and immediate occupancy is available.